Creative Director. Filmmaker.

Turn Tales of Friends, with Finland as guest of honour, into a forum where Gulf and Nordic storytelling meet.

A fisherman's knot tying the Gulf to the Baltic. Cream, birch and dusty blue replaced last year's red and gold across a main stage, a storytelling majlis, a dhow and sea zone and the forum's first cinema hall.

120 narrators and researchers from 30 countries over five days, opened in the presence of the Ruler of Sharjah. Al Rawy, directed by Youssef Akef, premiered as the forum's opening film.

Stage the sixth edition's awards ceremony, honouring heritage practitioners, storytellers and researchers from around the world, in the presence of the Ruler of Sharjah.

A heritage coastline painted across a 10 metre LED wall, with portrait screens and kinetic panels on either side. Every honouree revealed with name, country and category in Arabic and English, after a three minute opening film on the Award's journey.

His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi honoured the sixth edition's winners, with Dr. Abdulla Ali Al Taboor named Cultural Heritage Personality of the Year.

Translate Tales of the Traveler into a contemporary cultural experience inspired by Ibn Battuta.

Reimagined narration as a physical journey. Immersive scenography, symbolic installations, light, and curated visitor flow.

Audiences experienced heritage as a living story, not an exhibition.

Deliver a high-impact opening, broadcasted live to a regional audience, within an established master concept.

Owned creative delivery of the Citadel zone. Worked alongside the broadcast director and camera crew to direct live performance, including Alicia Keys, under live-to-air conditions. Resolved narrative gaps in real time.

A live broadcasted opening delivered under pressure. On time, on vision, on camera. Contributing to a Guinness World Record on opening day.

Create a conservation festival delivering meaningful storytelling within a modest budget.

Immersive zones, wildlife-inspired installations, and culturally rooted programming. Sustainability made accessible.

A Guinness World Record. Proof that creative vision outperforms budget.

Launch MBRIF's Community Hub and mark eight years of fueling UAE innovation with a government-grade ceremony and launch film.

Anchored the event on a launch film and a virtual ribbon cut. Minister's speech, guided hub tours, and a restrained three-day VIP programme.

A ministerial launch delivered with institutional credibility and sustained coverage of MBRIF's next chapter.

Deliver a clear, structured experience aligned with government objectives and institutional tone.

Translated institutional messaging into a coherent ceremony. Set, content, and AV aligned to stakeholder protocols.

A high-trust government ceremony delivered with clarity and precision.

Create a Guinness World Record moment that put a civic celebration on the world stage.

Produced the world's largest natural flower bouquet. End-to-end production, logistics, and on-ground delivery of the record attempt.

A world record. A city's identity, made permanent for one night.